Walnuts.gr - Wholesale Walnuts
Devebo designed, developed and promotes walnuts.gr, CARPEBO's microsite for the wholesale walnut trade.
01 · The original brief
Walnut kernels have been CARPEBO's main product since 2013. walnuts.gr is a microsite for walnuts only: a name that says what it sells, a small catalogue and one goal. To appear at the top of Google when a professional searches for wholesale walnuts or walnut kernels, and to bring that contact straight to CARPEBO.
- A domain that says what it sells: walnuts.gr.
- A catalogue for walnuts and walnut kernels only, with no cart.
- Prices on request, with a phone number on every product.
- A separate path for walnut producers.
- A steady place on page one of Google for wholesale searches.
02 · What made it hard
One product, many searches
Professionals search in many ways: “walnuts wholesale”, “walnut kernel wholesale price”, “walnuts in shell”. We gave every cut and origin its own page.
Two sites, the same searches
walnuts.gr and carpebo.com target the same buyers. We gave walnuts.gr the role of the walnut specialist, with links to carpebo.com for the rest of the range. So the two sites complement each other instead of competing.
Page one for years
A good position on Google is won once but kept through work. The goal was to keep the site on page one through Google's changes and the arrival of AI answers.
03 · Technologies we used
WordPress
Content management core for the microsite.
WooCommerce
Walnut catalogue with specifications, no checkout.
Elementor Pro
Pages and an availability bar that are easy to update.
Yoast SEO
Meta, XML sitemaps and structured data.
Forms
Partnership requests from walnut producers.
LiteSpeed Cache
Caching for fast loading.
MCP for WordPress
Managing and updating the site through AI agents.
Search Console & Site Kit
Tracking searches, clicks and rankings.
04 · What we improved
Focus on one product
Six walnut products: in shell, halves and quarters, Greek and imported, and dark kernels. Every product shows origin, varieties, cracking method, colour, packaging and storage conditions.
Availability up front
An announcement bar at the top with the month's availability, e.g. “Sept 2026: hand-sorted Chilean walnut kernels available”. Customers know what's in stock before they call.
Wholesale service
Sorting by size and colour, 10 and 11 kg cartons, dispatch within 3 working days and delivery to the business. All of it visible from the home page.
Part of the CARPEBO ecosystem
Links to carpebo.com for the rest of the range and to farmers.carpebo.com for producers. Visitors never hit a dead end.
05 · SEO
SEO: what we did, in detail
walnuts.gr targets one thing: searches for wholesale walnuts. We worked on three axes: a domain and structure that talk only about walnuts, one page for every cut and origin, and ongoing maintenance for over ten years. In the last 16 months the site had 9,000+ impressions and nearly 400 clicks, almost all from generic searches.
- 01
Structure and technical SEO
Clean URLs, XML sitemaps and Organization, WebSite and BreadcrumbList structured data. Few pages, all on the same topic.
- 02
Keyword research
The searches professionals make for walnuts, from “walnuts wholesale” to “walnut traders”. Today the site appears for more than 80 searches.
- 03
Product pages
One page for every cut and origin. The imported walnut halves page had 2,000+ impressions in 16 months.
- 04
Two spots on the same page
walnuts.gr and carpebo.com appear together on page one for “walnuts wholesale” and “walnut kernel wholesale price”. Buyers see CARPEBO twice.
- 05
Ongoing maintenance
Product and availability updates, Search Console checks and fixes. That's how the site stays on page one year after year.
06 · Goals and results
Goals and results
Average Google position for Greek-language searches, 21 May 2025 – 20 September 2026 (Google Search Console).
Position for “walnut traders”
GoalPage one
Result2.0
Met
Position for “walnuts wholesale”
GoalPage one
Result5.4
Met
Position for “wholesale walnut price”
GoalPage one
Result8.4
Met
Position for “walnut kernel wholesale price”
GoalPage one
Result8.6
Met
Average position across all searches
GoalPage one (under 10)
Result9.1
Met
Anyone searching Google for wholesale walnuts finds us. And that has been true for over ten years.
