Farmers by CARPEBO
Devebo designed, developed and optimised farmers.carpebo.com, the one-page site through which CARPEBO invites Greek producers to sell it their walnuts, almonds and hazelnuts.
Live
farmers.carpebo.com100/100 on PageSpeed and #2 on Google for “buying walnuts from producers”.
Visit the website01 · The original brief
CARPEBO buys Greek walnuts, almonds and hazelnuts directly from producers. farmers.carpebo.com is its call to Greek producers: one page that says what the company buys, how the price is set and how payment works. The goal was for a producer, often on a phone, to understand the offer in a few seconds and send in their harvest with one form or one phone call.
- A one-page site just for producers, separate from the wholesale catalogue.
- A clear offer: what we buy, how the price is set, when you get paid.
- A form with everything an offer needs: nut, variety, kilos, region, price.
- Loads in just over 1 second, even on slow 4G.
- Page one of Google for the searches producers make.
02 · What made it hard
Search in reverse
On Google, almost every page about walnuts speaks to people who buy. The producer is looking for the opposite: someone to buy their harvest. The page had to speak their language and stand apart from the online shops.
Trust before the first call
A producer is handing over a whole year's harvest. They want to know who is buying, how the price is set and when they get paid. We put all of it on the page, in plain words.
Speed on mobile
Many producers open the page on a phone, often in rural areas with a weak signal. The page had to load fast with photos, a form and cookies.
03 · Technologies we used
WordPress
Content management core.
Elementor
One-page design with sections and a menu that jumps to each section.
Yoast SEO
Title, meta, XML sitemap and structured data.
Schema FAQPage & Organization
FAQ, company and breadcrumbs in a language Google understands.
Fluent Forms
A form for nut, variety, kilos, region and price per kilo.
LiteSpeed Cache
Caching, combined JavaScript and inline CSS for fast loading.
WebP & lazy loading
Light images that load only when needed.
Consent Mode & Site Kit
Cookies only with consent, and tracking with Search Console and Analytics.
04 · What we improved
One page, one call to action
“Sell your walnuts directly to CARPEBO” on the first screen, with a button to the form and a phone number. On mobile, a bar at the bottom keeps “Call” and “Sell your harvest” always in view.
From first call to payment in 4 steps
Contact, quality assessment, agreement, delivery and payment. A farm visit in Northern Greece, a sample from the South. Producers know what will happen before they pick up the phone.
A form that brings a ready offer
Nut, variety, available kilos, region and price per kilo. CARPEBO has everything it needs to reply with an offer from the first message.
100/100 on PageSpeed
Caching, inline CSS, WebP images and lazy loading. On mobile the page renders in 1.1 seconds on slow 4G, with no blocking and no layout shift.
05 · SEO
SEO: what we did, in detail
A one-page site has one page to win a search, and here the search runs in reverse: the producer is looking for a buyer. We worked on a technical foundation, content built on producers' questions and links into the CARPEBO ecosystem. Today farmers.carpebo.com is #2 on Google for “buying walnuts from producers”, with walnuts.gr right below it.
- 01
Technical SEO & schema
The title “We buy walnuts, almonds & hazelnuts”, meta, XML sitemap and WebPage, Organization, BreadcrumbList and FAQPage structured data.
- 02
Keyword research
The searches producers make in Greek, not the ones buyers make: “buying walnuts from producers”, “we buy walnuts from producers”. The site is #2 for both.
- 03
Content built on producers' questions
7 FAQs: which varieties, how the price is set, when do I get paid, do you visit the farm. What producers ask is also what Google values.
- 04
Two spots on the same page
farmers.carpebo.com and walnuts.gr sit together in the top 3 for “buying walnuts from producers”. Producers see CARPEBO twice.
- 05
Speed and monitoring
100/100 on PageSpeed on mobile and desktop, plus Search Console checks. In September, Google impressions nearly doubled compared with August.
06 · Goals and results
Goals and results
Positions from a Google check and PageSpeed Insights, 29 September 2026. Average position from Google Search Console, 28 June – 27 September 2026.
Position for “buying walnuts from producers”
GoalPage one
Result2
Met
Position for “we buy walnuts from producers”
GoalPage one
Result2
Met
PageSpeed Performance (mobile)
Goal90+
Result100
Met
PageSpeed SEO
Goal90+
Result100
Met
Main content load (LCP, mobile)
GoalUnder 2.5 s
Result1.1 s
Met
Average position across all searches
GoalPage one (under 10)
Result6.3
Met
We wanted producers to find us the way our customers do. Today a producer from any corner of Greece sends us their harvest with one form.
From the project
