CARPEBO - Nuts
Devebo designed, developed and promoted carpebo.com, the bilingual B2B catalogue of CARPEBO - Nuts.
Live
carpebo.comFrom a name nobody searched for, to page one of Google for wholesale nut trading.
Visit the website01 · The original brief
A family-run wholesale company in Xanthi, trading nuts since 1992, works by phone and personal connections. Almost nobody searched Google for the name CARPEBO. The goal was for the company to be found on its own, both by the professionals who buy and by the producers who sell, from all over Greece.
- A B2B catalogue with specifications, no public prices and no cart.
- Two audiences on one site: buyers and producers.
- Bilingual content, Greek and English.
- Page one on Google for wholesale searches.
02 · What made it hard
Two audiences, one site
Buyers want specifications and prices; producers want a reliable buyer. We built two paths: a catalogue for customers and a separate farmers.carpebo.com page for producers.
Wholesale without a cart
Wholesale prices change from month to month and don't fit into a checkout. We turned WooCommerce into a catalogue with prices on request and a monthly PDF price list.
A brand with no searches
Nobody was searching for “CARPEBO”. Traffic had to come from generic searches such as “walnuts wholesale”, where the company was starting from zero.
03 · Technologies we used
WordPress
Content management core for the bilingual site.
WooCommerce
B2B catalogue with categories and specifications, no checkout.
Elementor Pro
Pages and templates that are easy to update.
WPML & WooCommerce Multilingual
Greek and English, with one catalogue for both languages.
Forms
Offer sign-ups with VAT number, partnership requests and a producers' form.
Custom plugin
Lightweight category navigation, WPML-compatible, instead of a heavy filter plugin.
SEO & Schema
Structured data, sitemaps and hreflang.
Search Console & Ranking
Tracking searches, rankings and AI visibility.
04 · What we improved
Customer path
The home page asks who you are: wholesaler, shop, workshop or confectionery manufacturer. Every product shows origin, varieties, colour, packaging and storage conditions.
Producer path
The producers' form asks for region, crop, variety, available kilos and price. The company knows what is on offer from the very first contact.
Photography and catalogue
A consistent shoot of the entire range, on a white background with the same framing. The PDF price list has gone through 17 editions since May 2024.
Content
32 products in Greek and 24 in English, 8 categories, 3 local pages, a HoReCa page, FAQs and 12 articles. All written for professionals and for the searches they make.
05 · SEO
SEO: what we did, in detail
carpebo.com started with a name nobody searched for. We worked on three axes: pages for every commercial search, SEO for both sides of the market, and a technical foundation that Google and AI engines can read. Within 12 months the site had 70,000+ impressions and 3,500+ clicks, over 90% of them from generic searches.
- 01
Technical audit & structure
Clean URLs, XML sitemaps, hreflang EL/EN and Organization, Product, BreadcrumbList, FAQPage and Article structured data.
- 02
Keyword research
Searches with commercial intent by product and city, from “wholesale walnut kernel price” to “selling walnuts”. Today the site appears for more than 550 searches.
- 03
Categories and local pages
One page for each nut, plus local pages for Thessaloniki, Athens and Xanthi. The local pages brought in 1,000+ clicks in 12 months.
- 04
SEO for producers
Articles and pages for those selling their harvest. The 2025 article for walnut producers had 4,000+ impressions.
- 05
AI Search and monitoring
FAQs and JSON-LD so that AI engines cite the site. Featured in Google's AI Overview for “nut traders”, with ongoing rank tracking.
06 · Goals and results
Goals and results
Average position across all searches
GoalPage one (under 10)
Result9.3
Met
Position for “wholesale nut trading”
GoalPage one
Result2.9
Met
Position for “wholesale walnut price”
GoalPage one
Result2.6
Met
Position for “walnut producer price 2025”
GoalPage one
Result4.3
Met
Position for “selling walnuts”
GoalPage one
Result7.9
Met
Today, both the producers who want to sell their harvest and the customers who want to buy find us through Google. From all over Greece.
From the project
