Insights
WordPress & Shops
Practical writing on websites, online shops, SEO and branding — from a web‑first, AI‑native studio working with small businesses every day.
Editors' pick
WooCommerce or an off‑the‑shelf template? The honest answer
When a ready theme is worth it, when it costs you twice, and what to ask before you pay.
Read itA bilingual site: what to know before you start
Structure, translation, per‑language SEO, and the maintenance cost nobody mentions.
6 min read
What an online shop costs in Greece in 2026
What you pay once, what you pay yearly, and how we keep the budget sensible.
5 min read
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